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Georges's blog

Best Direct-To-Consumer (DTC) Social Media Campaigns

Best Direct-To-Consumer (DTC) Social Media Campaigns

Nomad consumer acquisition is the new aim of the game. New and fancy direct-to-consumer brands with great social media campaigns are bypassing third-party marketplaces and trying to grab your attention while surfing the web. Learn how Warby Parker, Away, Glossier & Co try to emerge on social media with smart marketing tactics and inspirational authenticity.
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financial services and fintech brands social media and digital strategies

Best digital marketing strategies for financial services

Neobanks, digital banks, mobile banks, D2C mortgage, insurtech and digital payments are reshuffling the financial services industry worldwide. While old institutions struggle, new creative financial players are driving offensive digital...
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Impossible, Beyond & Nestlé’s plant-based burgers disrupt the meat industry

How Impossible, Beyond & Nestlé’s plant-based burgers disrupt the meat industry

A major marketing battle is taking place on US grocery store shelves: plant-based meat producers Impossible Food, Beyond Meat & Nestlé aim to turn protein-loving consumers on to vegan meat...
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CMO Interview Brittany McKone VP Analytics Weber Shandwick

CMO 1x1 - A Talkwalker Series - Analytics, Brand Reputation & CEO-activism

The CMO 1x1 series looks at the biggest challenges facing CMOs and senior marketing managers this year. Expect industry experts from some of the biggest brand names to cover the...
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Coke vs Pepsi Supercup

Coke vs Pepsi: who wins on social?

Given the rapidly changing consumer trends, as thirsty customers are craving less sugary and more natural refreshment solutions, the Coke vs Pepsi war is at its peak. Both rivals are...
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