Francois's blog

social media analytics guide

The complete social media analytics guide

Do you know what to measure? How to find and analyze social data that'll enable you to make smart business decisions? Having a social media analytics strategy will help you identify trends, sentiment, new opportunities, potential crises. You'll understand what's working and what isn't. This guide is the difference between rocking your social media presence, or crashing into the wall. 
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Best brand protection tools for the utmost defense

Best brand protection tools for the utmost defense

Brand protection isn’t a concept most people discuss on a regular basis, but if you’re running a company, corporation, or particular brand, it’s important to always consider how you can...
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Best image recognition tools

10 best image recognition tools

The amount of information flooding the Internet, namely social media platforms, is huge. For brands, this data represents both a challenge and an opportunity as they look to effectively market...
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The best competitor analysis tools

Top 14 competitor analysis tools you should be using

You're a savvy businessperson and you understand that your organization doesn’t exist in a bubble. You have competitors. Monitor them using competitor analysis tools and ask yourself. Do they outrank...
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The 9 best crisis management tools

The 9 best crisis management tools

Running a business includes an online presence, digital marketing and a social media reign over multiple platforms. Maintaining a professional social media reputation can be more complex than it seems...
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social media intelligence

What is social media intelligence?

It’s been said again and again that businesses derive incredible value from being active on social media and by investing time and money into social media reporting, analysis, and data...
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