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Christophe Folschette's blog

Tesla marketing strategy social media

Tesla’s marketing strategy shows that it’s time for CEOs to get social

Elon Musk is all over social! "Elon Musk hires meme maker as Tesla's social media manager", "Tesla's new social media manager used a sheep to land the job..." See what I mean? What lessons can we learn from brands and CEOs that rock a social media marketing strategy? Let's take a look... 
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instagram facebook data coverage talkwalker

How to make the most of Instagram & Facebook data with Talkwalker

With billions of monthly active users, Facebook and Instagram are two of the most popular social media networks on the planet. As such, the conversations happening on these platforms are...
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Quarantined Consumers are Staying Connected with TV and Social Media - Social Content Ratings Talkwalker

Quarantined Consumers are Staying Connected with TV and Social Media

For years, consumers have turned to TV during times of crisis—to stay apprised of information or simply to lean into the power of entertainment and escape. It’s no different during...
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Talkwalker Social content ratings Nielsen

Uncovering Trends in Media Content Across TV and Digital

With increasing media fragmentation, understanding audiences is essential to determining effective content distribution strategies. Nielsen’s first quarterly Content Ratings Benchmarks report explores how audiences are connecting, on average, with video...
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Best of Social TV Social Content Ratings Talkwalker

Tops of 2019: Social TV

In today’s age of screen-based multitasking, the convergence of TV and social media is creating new experiences for audiences. Marketers, brands, media owners and, increasingly, savvy talent themselves, looking to...
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Introducing Customer Data+ Revolutionize your consumer insights

Introducing Customer Data+: A solution to revolutionize your consumer insights

Today, we are releasing a new solution called Customer Data+ which is meant to help our Enterprise clients understand their customers’ conversations from all data sources. We have long had...
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