Christophe Folschette's blog

Tesla marketing social media

Tesla’s successful marketing strategy shows that it’s time for CEOs to get social

Why is Elon Musk all over social? What lessons can be learned by auto manufacturers and CEOs when it comes to using social media effectively? Christophe Folschette, Talkwalker founder, shares his insights with you.  From a marketing and PR perspective, with over 95% of vehicle shoppers now using digital channels to research cars, social is pivotal. It’s become a virtual...
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