Erin's blog

The rise of a social trend: the impact of #MeToo

The rise of a social trend: the impact of #MeToo

From the Women's March in January 2017 to the #MeToo movement online, women have been a physical and a digital force to be reckoned with. Women have felt more empowered than ever to speak up, demand equality, and support each other. Since so much of this conversation is taking place on social media, we decided to dig deeper.
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Top Tweets of 2017

Top Tweets of 2017

With Donald Trump’s ascent to the presidency in January, more eyes than ever have been on his preferred platform for communication: Twitter. But the tweets that soared to the top...
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"Stranger Things" & The Social Media Experience of Television

Gone are the days when the conversation around TV shows took place exclusively at the office water cooler the following morning. Reactions to shows are taking place in real-time. Not...
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Best of Show award at Social Tools Summit

Talkwalker Wins “Best of Show” Award

Talkwalker attended Social Tools Summit in Boston on October 18th. The Summit is an intimate one-day event focusing on what’s new in social media technology, best practices, and case studies...
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Social Media Scorecard: Spotlight on the Healthcare Industry

Social Media Scorecard: Spotlight on the Healthcare Industry

The healthcare industry in the United States is massive. The top insurance providers in the United States take in a combined $415 billion in annual revenue, employ over 400,000 people,...
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Comic-Con San Diego: Pop Culture Hits & Trends, As Told by Social Media

Comic-Con San Diego: Pop Culture Hits & Trends, As Told by Social Media

An annual pop culture event, Comic-Con International: San Diego has grown from a small event for niche comic book fans to a full-blown festival encompassing comics, books, film, and television.
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Yeti Loves Owly: What You Can Do With Talkwalker’s Updated Hootsuite App

Yeti Loves Owly: What You Can Do With Talkwalker’s Updated Hootsuite App

Hootsuite has recently been named a leader in social media management platforms by Forrester. Many of our customers love combining the power of Talkwalker’s social listening data with Hootsuite’s management...
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How to Use Social Listening for Travel Marketing

How to Use Social Listening for Travel Marketing

Long gone are the days of sharing vacation photos via slide projectors! With social media the go-to outlet for sharing travel plans, photos, and tips, it’s natural for marketing professionals...
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Spring in San Francisco: What's Trending on Social Media

Spring in San Francisco: What's Trending on Social Media

It is officially spring in San Francisco and a few months since the opening of Talkwalker’s second United States office! We decided to check in with our west coast team, as well as do a little social listening around the conversation in our new city to see what residents are talking about.
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How Does A Podcast Go Viral?

How Does A Podcast Go Viral?

Because social media is often where people first hear of a new podcast before turning to download on their devices, it’s important to explore the implications of social listening with...
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