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Dr. Karen Sutherland's blog

4 ways social listening will help universities

Education Spotlight: 4 ways social listening will help universities

Social listening involves the active monitoring of the publicly accessible conversations taking place on online platforms such as social media channels and blogs. It is a highly beneficial practice for any business or organisation, particularly those in the Higher Education sector. The process of social listening should be undertaken as a core function of social media management. There are many...
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