Ankita's blog

The best use cases for social media analytics and how businesses can use analytics to maximize ROI.

5 use cases for social media analytics

Social media marketing has become an integral part of business strategy. Despite this, ROI remains one of the major concerns for organizations. While most companies have implemented a social media monitoring tool, measurement remains ambiguous. In this post, I will highlight the best use cases for social media analytics and how businesses can use analytics to maximize ROI.
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How to use Boolean search to create social media monitoring queries

How to use Boolean search | A complete guide for creating great social media monitoring queries

It is no longer enough to respond to social media posts that tag you or your brand. In the current landscape, it is essential to track conversations that are relevant...
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How to monitor brand mentions, competitor mentions and industry keywords

How to monitor brand mentions | Talkwalker Alerts

As PR and marketing professionals, one of our key jobs is to monitor brand mentions, track competitors, and stay updated on the most relevant news in the industry. However, manual...
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A list of the best free social media management software and tools that are essential for online marketing. From scheduling and monitoring, to image editing and URL tracking, the list covers all important aspects of social media management

9 free social media management software and tools for marketers

Social media has become a powerful platform for promoting brands, driving traffic, and increasing revenue. All businesses, big or small, are leveraging social media to make the most of their...
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A robust social media marketing strategy is vital for the success of brands in the current landscape. Prepare, Plan and Create to drive results.

11 step guide to your social media marketing strategy in 2020

While search engines remain the best channel to be discovered by your target audience, the SEO landscape has become more competitive than ever before. Social media has therefore emerged as...
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Prevent an issue from becoming a full-blown crisis by monitoring your brand and keywords

How to prepare for and manage a social media crisis

Stuff can spread like wildfire on social media. While marketers strive for virality, it's a double-edged sword. A viral nightmare instead of a viral sensation, can be a disaster. This...
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