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82 amazing YouTube stats to jazz up your marketing campaigns

82 amazing YouTube stats to jazz up your marketing campaigns

YouTube is the largest video-sharing social media channel on the Web. It’s a place for uploading and sharing videos; used by individuals, video creators, businesses, musicians, etc. You can find how-to videos, political Q&As, movies, comedy acts, and the obligatory cat clips. I’ve dug deep and found 82 cracking YouTube stats that’ll jazz up your marketing campaigns.

YouTube is the largest video-sharing social media channel on the Web. It’s a place for uploading and sharing videos; used by individuals, video creators, businesses, musicians, etc. You can find how to videos, political Q&As, movies, comedy acts, and the obligatory cat clips. I’ve dug deep and found 82 cracking YouTube stats that’ll jazz up your marketing campaigns. YouTube is the largest video-sharing social media channel on the Web. It’s a place for uploading and sharing videos; used by individuals, video creators, businesses, musicians, etc. You can find how to videos, political Q&As, movies, comedy acts, and the obligatory cat clips. I’ve dug deep and found 82 cracking YouTube stats that’ll jazz up your marketing campaigns.

These YouTube statistics prove the huge value of YouTube. Its incredible reach and power demonstrated by all the musicians, celebrities, comedians that have kicked off their careers on YouTube.

If you’re working on or planning a YouTube marketing campaign, you should track and analyze your results so you'll understand what's working and what's not. You can drop the flops and replicate the wins. Sign up for a free demo of our platform - it can identify, measure, and analyze your impact.

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YouTube’s reach is greater than regular TV and cable stations. With over one billion users, YouTube is a platform where your message will reach millions of people - or potential customers. Your marketing strategy can only benefit from posting a YouTube video that clearly demonstrates your product or service.

YouTube videos are super easy to share, so can be integrated into all your social media channels, spreading your brand message far and wide. 323 days worth of YouTube videos are watched on Facebook every minute.

C’mon, how can you ignore this huge potential?!

The value of video marketing should not, must not be ignored. Check out these YouTube statistics, they’re insightful, helpful, amazing, and downright crazy.

Before you start, take a look at this awesome infographic that Laura, our cracking designer, has created.

Youtube Marketing Campaigns

YouTube stats - timeline

  • Chad Hurley, Steve Chen, and Jawed Karim founded YouTube in 2005. Coming from PayPal, their plan was to design a platform where users could share video clips. Originally, YouTube was designed as a dating website. A video version of HOTorNOT - the matchmaking site where members rate the attractiveness of other people. Oh, that's super nice!

YouTube stats - timeline

Early version of YouTube from WayBack Machine.

  • Jawed Karim uploaded the first Youtube video on April 23, 2005. 18 seconds of unremarkable dialogue about elephants, “Me at the Zoo” received 30 million views - I guess it pays to be first.

  • In September 2005, footage of Brazilian football player Ronaldinho, was the first video to pass one million views. During the three minute video, he hits the crossbar four times in a row - an early example of viral content.
  • The video-sharing channel quickly won users and funding. On October 9, 2006, Google purchased YouTube for $1.65 billion - that's $1.65 BILLION, woohoo!
  • In November 2006, a lawsuit was filed against YouTube by the owner of website www.utube.com - Universal Tube & Rollform Equipment. The site, bombarded with people searching for YouTube, saw traffic increase from 1500 visits in a month to 2M+. Unable to cope, the site regularly crashed and allegedly lost money and sales. YouTube was asked to either surrender its domain name or help pay UTube’s maintenance costs. UTube eventually changed its domain name to www.utubeonline.com.
  • January 2010 - YouTube entered the online movie rental market. Initially, it offered five films from indie filmmakers, with this offer expanding over time.
  • February 2015 - YouTube Kids launched. Its focus firmly on family-friendly entertainment.

  • August 2015 - YouTube Gaming was introduced as a place where people could watch other people play video games - okaaaaay.
  • Later in 2015, YouTube Music hit the streets. It was designed to help music fans find music.
  • October 2015, YouTube launched YouTube Red. The company offered users $9.99/month membership for access to ad-free videos. Along with unlimited access to downloadable videos, members could also access Google Play Music.
  • August 29, 2017 - YouTube introduced a new logo, typeface, color scheme and other visual changes to desktop and mobile app.

Old YouTube Logo

This...

New YouTube Logo

...became this.

YouTube stats - YouTube statistics

YouTube statistics

YouTube stats - user lowdown

Wiz Khalifa’s See You Again reached over one billion views in just six months.

YouTube stats - live on air

  • In 2007, YouTube and CNN joined forces for a series of televised presidential debates. Candidates answered questions submitted by the public, via YouTube. This milestone in YouTube’s history, marked the platform as a mainstream medium and the Web as a bridge between the electorate and politicians.

The first-ever web-to-television debate partnership.

YouTube stats - business stats

  • Nearly two-thirds of gamers - 64% - downloaded a game after seeing an ad for it on YouTube.
  • Largest audience:
    Lego - subscribers 3,976,776, videos 17,762, total views 5,912,266,645
    Vat19 - subscribers 4,252,570, videos 1160, total views 3.627,106,196
    Kids TV HD EggVideo.com - subscribers 0, videos 815, total views 3,491,584,541

YouTube stats - keyword searches 2017

  • Music 789M
  • Songs 453M
  • Minecraft 84.3M
  • Movies 34M
  • Kids video 22.2M
  • Funny scary pranks! 23M
  • Funny prank Videos 11.7M
  • Happy 58.7M

YouTube stats - celebrities

  • In 2016, the World’s 12 highest paid YouTube stars earned a combined total of $70.5 million, a 23% increase over 2015. The biggest earner was Swedish video game commentator and web-based comedian, Felix Avrid Ulf Kjellberg - a.k.a. PewDiePie. He pulled in $15M while people watched him play video games.

Personally, I think most of the views came from our very own, Pragati.


Online virality map

A virality map demonstrates how it went crazy online.

many views Demi Lovato received

Look at how many views Demi Lovato received when she posted about Luis Fonsi on Instagram - over 3M!

  • Musicians - largest audience
    Justin Bieber - subscribers 32,778,607, videos 123, total views 16,535,109,223
    Katy Perry - subscribers 25,631,491, videos 124, total views 14,637,853,847
    Taylor Swift - subscribers 26,420,261, videos 82, total views 13,701,938,910

  • The biggest debut of a video on YouTube came from Taylor Swift when she posted “Look What You Made Me Do” on August 30, 2017. In the first 24 hours, it earned 43.2 million views. Following the video’s release, views grew to 3M+ per hour.

  • Top film from the 80s? Ghostbusters (1984) - of course. The original movie averaged 70,000 views per month. Following the release of the updated 2016, views quadrupled 300,000+ per month.

Classic!

YouTube stats - April Fools

Tickle those ivories!

YouTube stats - total eclipse

  • One of the biggest social media moments of 2017, was witnessed in August, 2017. The solar eclipse became one of YouTube's largest livestreamed events. It was live streamed by news organizations, educational institutions, and multiple channels. By 10:20 a.m. PT, more than 2 million people were simultaneously watching live streams, including NASA’s - the most popular.

YouTube stats - total eclipse

YouTube saw a major spike in viewership of Bonnie Tyler's "Total Eclipse of the Heart."

Conclusion

Wow, amazing YouTube statistics! Use them to inspire your YouTube marketing campaigns. If you’d like to find real-time insights and analytics about how your campaigns are performing, your audience, brand awareness, and competitors - we’re here to show you how - sign up for a free demo now.

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Which is your favorite YouTube statistic? Me? I’m loving the April Fool pranks, especially the Keyboard Cat parody.

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Please note: stats are fluid and may have changed since publication.