13 Social Media Marketing Trends in 2014 from the Experts

13 Social Media Marketing Trends in 2014 from the Experts

2013 has been a fruitful year as social media has continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO in November.

You might wonder how all of this will affect social media marketing next year. As 2014 will see new social networks, ever more creative marketing concepts and innovative formats popping up everyday, we asked some social media experts about their views of the top trends in social media marketing next year.

See what they have to say so you can prepare ahead!

13 Social Media Marketing Trends in 2014 from the Experts

Let's go into more detail:


Content marketing management at the heart of social media

You shouldn’t consider social media marketing trends without evaluating broader trends in digital marketing and content marketing in particular. Content marketing fuels success in social media marketing and is crucial to many other digital marketing techniques like SEO, SEM, Email marketing and CRO.

A move to a more integrated, managed approach is the main trend I see with content marketing management at the heart. Research from the Content Marketing Institute shows that increasingly companies are creating a defined content marketing strategy and there is specific ownership for content marketing and these plans should also define how social media are used linking to separate resources depending on the size of the organisation.

This is how I see the strategic approach to create branded content as part of an overall communications strategy bas