With an estimated share of 9% of global GDP, the tourism industry is a major contributor to the world’s economy. But aside from financial impact, tourism is also a huge topic on social media: every day, thousands of people share posts about where they went or want to go. A recent Deloitte study revealed that social media has become the third biggest source of inspiration for travel consumers, only superseded by word of mouth and friends and family recommendations.
We're excited to be at Travel Technology Europe (TTE) this week, where we'll meet professionals from the travel and tourism industry to talk about how the Talkwalker Social Data Intelligence platform can help businesses find key insights from social data. If you're in London attending Travel Technology Europe this week, come by our stand T56 to see what Talkwalker can do for you.
Below, we've made a list of the top 10 tourist spots in Europe according to Talkwalker social media analytics. Our snapshot analysis covered mentions over the past 30 days - from 20 January to 22 February 2016, and also shows a selection of popular tweets associated with each monument.
